Artelier is a craft beer brand that I created as a project in the Master’s degree in Branding and Brand Strategy at Seaway.
In this project, I had to create the brand and the marketing strategy for a craft beer, in which I had to do a market study of the beer as a general theme, as well as a more detailed study of the craft beer, and they were wanted by their competitors. Of these, I had to do research on the objective of the brand, the aesthetics they used, and the brand value of this type of beer. I also had to create the naming and everything surrounding the brand as it could be: Context, Objectives, Value Proposition, Target, Creative Concept, Manifesto, Visual Identity, Actions, Merchandising and Design for the Digital Environment
+ Branding and Marketing Strategy project